Call us today on : 0800 689 5128
or from outside the UK : +44 208 634 7020

Who we are

simply-syrups-IBCWhat we do

Italian Beverage Company (IBC) are British manufacturers, who sell and distribute a range of products to the food service industry including: 

With over 20 years’ experience we pride ourselves in producing and supplying a range of quality products to customers ranging from independently owned coffee shops and family businesses, to large international organisations. 

Our products 

We strive for our products to be the best on the market, we do this by using raw and natural ingredients where possible. Many of our products are Vegetarian and Vegan approved, and Halal certified. We also manufacture Simply Organic Syrups and Simply Sugar Free Syrups.  

We make sure all of our labelling clearly identifies any allergens used in our products. This information is also on our website. 

Our culture 

IBC is a family run business and the team pride themselves in providing excellent customer service and quality products. From small independents to large international chains we aim to give everyone the same level of service.

How we began

In 1992 Sheldon Flax took a trip and discovered a coffee cart using flavoured coffee syrups – a concept not widely known in the UK at the time. After tying down the distribution rights he began on a journey to introduce flavoured syrups to the UK. 

As a result The American Beverage Company was born. Following the success of supplying syrups to major coffee chains in the UK the range expanded to include Hot Chocolate, Iced Tea, Topping Sauces and more.

Demand grew for Italian products such as biscotti, wafers, chocolate, plus machines and ancillaries, so Sheldon launched the Italian Beverage Company.  
The American Beverage Company was merged with the Italian Beverage Company (IBC). 

2008 and beyond
The Simply Syrups range was created to give us full control of flavours and taste profiles so we can meet our clients’ needs and requirements. 

The Simply brand was a success, especially internationally, so Simply Syrups were shortly followed by Simply Sauces, Simply Smoothies, Simply Frappes, Simply Milkshakes, Simply Hot Chocolate and more. We supply an unrivalled range of products to meet the ever-changing market.

IBC continues to grow every year but maintains its renowned customer service and ethos.

International trade  

IBC now exports to over 45 countries across different continents, including Europe, the Middle East, Africa, and many more. See our full list of where we export to on our International Trading page.

In 2012 we were awarded The Queen’s Award For Enterprise: International Trade for all our success.

Our Awards and Accreditations 


IBC acquired a new, bigger distribution site in Basildon, Essex in 2013. This strengthened our operational capabilities; reducing delivery times and improving stock availability.

Get in touch 

Call us: 0800 689 5128
or from outside the UK: +44 208 634 7020

Email us