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cakes

It’s National Baking Week 16-23 October and what better way to celebrate than with a very generous sprinkling of IBC’s decorative toppings

According to Ricky Flax, general manager, the Italian Beverage Company (IBC),  “Creative toppings take only a few seconds to do and add just pennies to the overall cost of the finished dessert, cake, cookie, ice cream or beverage.  Yet they elevate the all-important ‘serve’ and increase the customer’s perceived value which means they are willing to pay a bit more which is good news for operators.”

IBC’s multi-purpose decorative toppings include flavoured sprinkles and strands, chocolate beans, biscuit and cookie crumbs and freeze dried fruits and marshmallows.

IBC offers everything from popular kiddies’ favourites such as candy bears and elephants, smiley faces and three colour stars, to more ‘grown up’ dark chocolate flakes and Amaretto Crumb plus seasonal themes such as Easter eggs, green fir trees and pink hearts.

Many of the toppings can also be used as an inclusion in baking, desserts, and confectionery which adds further to their value as an essential store cupboard ingredient.

“It’s a well-known fact the customers buy with their eyes so we recommend sprinkling our toppings liberally on cakes, cookies, hot chocolates, smoothies, shakes and desserts for a ‘dressed to impress’ mouth-watering treat,” said Ricky.

http://www.nationalbakingweek.co.uk/revolutionaires/pyrex/

 

cakes

mango

Why not try a combination of our products to create your perfect drink? We have created this recipe using our Simply Strawberry Syrup and Simply Mango Ice Blendable Smoothie Concentrate.

Simply Ice Blendable Mango Smoothie – http://www.italianbev.co.uk/product/simply-ice-blendable-mango-smoothie/

Simply Strawberry Syrup – http://www.italianbev.co.uk/product/simply-strawberry-syrup/

tea

Ricky Flax, general manager, the Italian Beverage Company, talks tea!

Did you know that tea remains the most consumed drink in the UK with us Brits drinking four billion cups out-of-home in 2016, an increase of 3.6% on the previous year?

Everyday black teas will always be the mainstay of the beverage menu but don’t overlook fruit and herbal teas and infusions which grew 2.5% last year and are particularly popular with the under 45s. An operator who offers a variety of flavoured options alongside traditional back teas broadens the appeal of the beverage menu and will undoubtedly encourage more customers to part with their cash.

Tea innovation

Feeding the trend for alternative options, we offer Simply Iced Teas in three light and fruity flavours which are ideal for warmer months and between seasons when customers might be looking for light and refreshing thirst quenchers: Jasmine and Lime (with Black tea extract), Peach plus Passionfruit and Lemon. All free from hydrogenated fats; GMO; artificial colours; artificial flavours; Halal Certified and Vegetarian Society Approved. Just mix with water and serve over ice.

The whole customer experience should be considered and that includes the flavours on offer, how the tea is served and the presentation of the finished drink. For example fruit and herbal teas served in glass cups or mugs look great as the colour of the blend is highlighted which increases the aesthetic appeal.

tea

Switching up the menu

With so much competition on the high street, creating a point of difference has become more important than ever in terms of building brand loyalty. Switching up the menu with interesting new beverages and seasonal recipes has become the norm to keep customers interested all year round.

Don’t forget flavoured syrups!

IBC also offer an extensive range of syrups which can be added to fruit teas to ring the changes.

For example, inject a new dimension to Simply Passionfruit and Lemon iced tea by adding a shot of simply Strawberry Syrup. Just mix together pour over ice and serve.   Or add Simply Lime syrup to our Simply Jasmine and Lime iced tea for an extra zingy citrus pop.

Customers are keen to try new things and adding seasonal specials, themed drinks or just a new drinks selection based on mixing in new syrup flavours keeps the menu fresh and customers engaged.

Don’t underestimate your customers! They will happily try something new and maintaining an interesting menu with seasonal recipes might just be the one thing that keeps your customers coming back for more!

tea

syrups

It was IBC’s founder and managing director Sheldon Flax that discovered flavoured syrups whilst on a hunt for new products in the USA and subsequently introduced them to the UK coffee shop sector. That was 25 years ago.

Today IBC manufactures its own brand of premium classic and sugar free syrups and has a huge range of flavours on offer, from the classic Vanilla, Caramel and Chocolate to the more unusual Egg Nog, Red Velvet Cake and Bubble Gum.

This year IBC will launch an impressive sixteen additional flavours, including five new sugar free options.   Check out www.italianbev.co.uk in early Autumn when full details of the complete new range will be revealed.

According to Ricky Flax, general manager, the Italian Beverage Company (IBC), “Flavoured syrups have become a coffee shop essential and one of the most versatile ‘must have’ ingredients on the shelf.”

“Our syrups are highly concentrated and the flavours are truly authentic – a little goes a long way. We have achieved a balance so that the syrup complements rather than competes with the overall flavour of the finished beverage and if for example, you add syrup to a coffee the beverage will retain its original consistency.

Syrups are a vital part of the mix because they can be used all year round to change up the beverage menu. “Customers are keen to try new things and adding seasonal specials, themed drinks or just a new drinks selection based on mixing in new syrup flavours keeps the menu fresh and customers engaged.”

IBC recommend stocking a core range of classic flavours for use in hot and iced coffees and hot chocolates such as Simply Vanilla, Caramel, Hazelnut, Cinnamon, Mint and Chocolate.  These warmer, indulgent options are ideal for autumn and winter and can be supplemented with seasonal specials such as Simply Chestnut Praline, Xmas Pudding and Gingerbread in a whole range of signature drinks – the only limitation is the barista’s imagination!

Simply fruit syrups are especially popular during warmer spells when customers might be looking for lighter, more refreshing options. “We urge baristas to take some time out to experiment with the flavours on offer,” said Ricky. “Our syrups can be used to great effect in any blended drinks to either complement or intensify existing flavours. So get creative, mix it up, explore and enjoy!

“Don’t overlook the fun, stand out flavours such as Simply Toasted Marshmallow or Pumpkin Spice as these too have a place in a well-stocked bar. Once a customer is hooked on your innovative flavour combos it could well be the one thing that keeps him/her coming back for more – spreading the word on the way.”

For example, inject a new dimension to IBC’s Simply Passionfruit and Lemon iced tea by adding a shot of simply Strawberry Syrup. Just mix together pour over ice and serve.   Or add Simply Lime syrup to IBC’s Simply Jasmine and Lime iced tea for an extra zingy citrus pop.

Simply flavoured syrups are not just for front of house. They can be used as a baking ingredient in cake and muffin recipes or to drizzle over ice creams and desserts too.

“Our Simply syrups are so versatile they can turn an everyday beverage or dessert into something a little special and this is the main reason why they have become an indispensable item for any coffee shop owner.”

 

wimbledon

We’re half way through the Wimbledon fortnight and things are beginning to hot up on the court. Help your customers keep their cool by serving some thirst-quenching and delicious Wimbledon specials, strawberry themed of course!

Our Simply Strawberry Syrup is a smashing addition to all sorts of mocktails, cocktails, milkshakes and iced teas. Or if you are serving desserts, why not try our new Simply Strawberry Topping Sauce to add an extra burst of fruity flavour.

With the IBC Simply range, the possibilities are endless. Here are a couple of recipes that you might like to try.

wimbledon

wimbledon

 

Here we have served up some fun Wimbledon foodie facts:

  • Over 23 tonnes of strawberries were served last year.
  • The FMC catering team serve around 300,000 cups of tea and coffee over the Wimbledon fortnight.
  • Plus around 150,000 glasses of Pimm’s and 135,000 ice creams are also devoured
  • If you laid all the strawberries that were sold at Wimbledon next to each other they would measure 60km.

Game, set and match, Team IBC!

chocolate

As if we need any excuse to indulge any more – July 7th is world Chocolate Day!

With Simply chocolate syrups, sauces, milkshakes and wafers we are as nuts about chocolate as the rest of the nation – apparently us Brits consume on average 11kg of chocolate each per year and that’s a lot of chocolate.

Celebrate Chocolate Day with these delicious recipes:

reciperecipe

Did you know?

Did you know that the Maya Indians and the Aztecs were the first to use ‘chocolate’ in various areas across America? Cocoa trees grew wild there and the cocoa beans were used as a currency as well as for a ‘chocolate’ drink that they enjoyed.

It is said that Christopher Columbus was the first to introduce cocoa beans to Europe between 1502 and 1504. The beans were used in a drink, similar to the Aztecs and Mayans, which spread in popularity across Europe finally reaching England in the 1650s.

Chocolate became a fashionable drink throughout Europe and was mostly a privilege of the rich. When the steam engine was invented it revolutionised the sales of chocolate and made mass production possible.

The first modern chocolate bar was credited to Joseph Fry; in 1847 he created a chocolate paste and from then onwards chocolate bars were created and mass-produced across many countries around the world.

supplement

Our new ‘Add a Scoop’ powdered nutritional supplements are perfect for injecting a healthy boost to food and beverages, feeding the current wellness trend and the nation’s interest in nutrient rich food choices when eating out. Simply add a scoop to smoothies, shakes, cereals, yoghurts etc. to compliment a healthy options menu.nutritional supplements

“Consumers are taking a much more proactive approach to health these days with nearly half of Britons take a daily vitamin or mineral supplement,” said Ricky Flax, general manager, IBC.

“We are seeing a surge in vegan and plant based menu concepts, and dairy, gluten and soya free food items as consumers prioritise their health.   Our new Add a Scoop range allows operators to tap into this wellness trend simply by adding a taste and odour free supplement to everyday food and drink items.”

nutritional supplements

Add a Scoop nutritional supplement range

Antioxidant; calcium; whey protein;  green;  energy; fibre; multivitamin; Matcha Green Tea; protein smoothie, Vitamin C and immune support boost. Vegetarian Society approved. Halal and Kosher certified. GMO free.

http://www.italianbev.co.uk/products/add-a-scoop-supplement-boosts/

topping sauce

 

 Just in time for Summer, we have launched a new range of authentic Italian style Simply Topping Sauces that can transform an everyday dessert into an irresistible treat in seconds.

If your desserts are crying out for a burst of flavour and a splash of colour, we’ve got 6 fun, fruity flavours and 4 indulgent, rich options to choose from. Drizzle over ice creams, sundaes and plated puds to really impress your customers.

Use the sauces singularly or get creative and combine flavours. Try peach and raspberry or Belgian chocolate and mint. With flavours such as kiwi, cherry, strawberry, caramel, Belgian white chocolate and coffee the possibilities are endless.

“There is always room to enhance the summer menu with an unexpected twist and our sauces have a real depth of flavour which can really transform the run of the mill into a true dessert hero,” said Ricky Flax, general manager, IBC.

“Creative toppings take only a few seconds to do and add just pennies to the overall cost of the finished dessert.  Yet they increase the customer’s perceived value which means they are willing to pay a bit more which is good news for operators.”

New Simply Topping Sauces complement IBC’s existing range of decorative toppings which includes flavoured sprinkles and strands, chocolate flakes, biscuit and cookie crumbs and freeze dried fruits and marshmallows.  “Sprinkle liberally on cakes, cookies, smoothies, shakes and desserts for a ‘dressed to impress’ mouth-watering treat,” said Ricky.

toppings

IBC Simply Topping Sauces are supplied in 1kg bottles, 6 bottles per case. Ambient storage.  Use within 6 months after opening. www.italianbev.co.uk

Using a smoothie or frappe concentrate allows you to instantly update the menu with a delicious range of unusual drinks which are perfect for anytime of the year, particularly the spring and summer months when consumers may be looking for light and fruity thirst quenchers.

Don’t underestimate your customers!  They are keen to try something a bit different and sparking their interest by adding a new range of interesting summer drinks might be the one thing that keeps them coming back for more.

We have delved into our recipe books and come up with a couple of ideas that you might like to try as the weather warms up over the coming summer season:

 

smoothie

Summer Fruit Smoothie

Ingredients (Serves 1)

5 fl oz Simply Summer Fruit Smoothie concentrate

3 fl oz water

one cup of ice

1 teaspoon of Simply freeze dried blackcurrants

1 teaspoon Simply freeze dried strawberry bits

1 teaspoon Simply freeze dried Raspberry bits

 

  1. Pour smoothie concentrate and water into a blender.  Add the fruit pieces.
  2. Add a cup of ice and blend for 30 seconds
  3. Pour into a glass and serve!

 

 

White Chocolate Raspberry Ripple Frappe

Ingredients (Serves 1)frappe

1 scoop Simply White Chocolate Frappe

4fl oz milk

1 oz Simply Raspberry Sauce

2 teaspoons freeze dried raspberries

One cup of ice

 

  1. Pour milk, White Chocolate Frappe Powder and raspberry pieces (reserved a few for the top of the drink)into a blender
  2. Add a cup of ice and blend for 30 seconds
  3. Pour into a glass and drizzle with raspberry sauce and the reserved raspberry pieces

There’s still time to claim a complimentary ticket to the London Coffee Festival trade days which are  Thursday and Friday this week, but you will need to be quick.  Just drop us a line and we can organise a ticket for you – [email protected]

At the moment we are busy loading up the vans with our Simply beverage and snacking range ready for setting up at Truman Brewery on Wednesday.  Please keep  your fingers crossed we don’t forget anything!

We are very proud of our tasty new Simply biscotti and wafers, inspired by authentic Italian recipes.  The packaging looks great and the format is perfect for the OOH sector.  Please do drop by and try them, they do not disappoint.

Plus, if the weather stays warm you will be keen to sample our iced teas, smoothies  and frappes which are packed Simply smoothies summer fruitsfull of delicious fruity flavours.    Always prepared, we will also have our winter warmers on board  – the English weather is so unpredictable at this time of year!

Looking forward to a great Festival!

Spring is here and so now’s the time to starting planning ahead for those warm, lazy days of summer when customers are looking for refreshing new ways to keep their cool.

We’re thinking fresh fruity flavours, Prosecco and plenty of ice. Yes a granita, but a granita with a kick….

Here’s a great way to add a kick to our Simply range of flavoured granita powders using Prosecco, the Italian sparkling wine that is more popular in the UK than Champagne right now.

 

Ingredients (For a single serving):

50 grams of Simply granita powder

125ml of Prosecco

8oz of ice cubes

 

Method 

  1. Place 125ml of Prosecco into the blender and add the ice cubes
  2. Add the 50 grams of Granita powder
  3. Blend for 30 seconds and pour into serving glass
  4. Enjoy!

granita

But what exactly is a granita?

A granita is a refreshing, semi-frozen dessert made from sugar, water, ice and a flavoring which originates from Sicily.  It is very similar in taste to a sorbet but the granular texture is coarser and flakier. Granitas are enjoyed in a multitude of flavours from coffee to almond to mulberry all over Italy, either as a beverage, dessert or between courses as a palate cleanser. 

 At IBC we offer a granita powder in six luscious fruity flavours including peach, watermelon and strawberry which make it easy for operators to create a fabulous dessert or summer drink in just minutes. 

 http://www.italianbev.co.uk/products/granitas/

Great news!  We are making our debut at the London Coffee Festival 2017 and we really hope you will come along to see us.

We plan to reveal the secret to driving sales and profitability from the beverage menu with our all new gourmet Simply beverage and snacking range so there will be lots to see, taste and top tips to take away – definitely not to be missed.

syrupWe’ll have our new wrapped Simply Wafers and new Simply Biscotti to sample, plus of course our best selling Simply Smoothie concentrates and a whole lot more.

So hoping you will head on down to 15 Hanbury Street, The Old Truman Brewery, London E1 6QR between the 6th-9th April 2017.

Trade day is Friday and if you would like a free ticket then just let us know and we will organise for you.

Find out more here http://www.italianbev.co.uk/london-coffee-festival/

biscotti

You might remember that we launched our new Simply Wafers recently, especially as you seem to love them as much as we do.  Next up is another fresh take on a classic Italian biscuit, a new range of Simply Biscotti.  We think you are going to just love these too!

Made in Italy to an authentic recipe and twice baked for extra flavour and crunch, these delicious light and crisp biscuits come studded with almonds or chocolate chips, adding an interesting twist to the traditional treat which Italians enjoy best dunked in a morning espresso or served with Vin Santo.

We have done what we do best, taken a classic recipe and updated it for the current UK market.  This is an excellent quality product at a great price.  Everyone loves Biscotti and the handy design led packaging means that these biscuits are ideal for snacking or sharing and eating in or on the run and very competitively priced to encourage the all-important impulse purchase.

IBC Simply Biscotti are supplied in 50g grab bags containing 8 generously portioned biscuits and packaged for counter top or in store display.  To request a free sample please contact [email protected] tel 020 873 60455.

biscottiDid you know?

 The origin of the word, Biscotti (plural form of “biscotto”), is from the medieval Latin word biscoctus, meaning “twice-cooked/baked.” 

 Biscotti biscuits can be traced back to Roman times when these Italian cookies were a convenient food for travellers and popular with the Roman Legion.  The biscotti were baked initially to cook them and then a second time to dry them out completely.  This created a biscuit with a hard and dry texture and a long shelf life which could provide nourishment on long journeys.  No wonder they were loved by Roman foot soldiers.

 http://www.italianbev.co.uk/products/simply-biscotti/

wafers, biscuits, snacks, OOH, coffee shops, foodservice, Italian

Thinking of refreshing the snacking menu but stuck for ideas?  Look no further than our tasty all new Simply Wafers …

We have just launched an exclusive new range of European style Simply snacking wafers which are made in Italy to an authentic recipe so they taste delicious and with new contemporary POS packaging to encourage that all important impulse purchase, they will look great on any bar.

The crisp and moreish wafer biscuits are generously loaded with a rich, creamy filling for maximum flavour.  Choose from Hazelnut, Cocoa Cream or Vanilla.  Why not try all three?

wafers, biscuits, snacks, Italian, coffee shop, foodservice, OOH

Wrapped wafer biscuits are an ‘easy sell’ line which have become an essential everyday item for any operator. To help drive sales, we have taken a classic Italian biscuit and refreshed the format for the UK market with new understated packaging which is better suited to our urban interiors and design conscious consumers.

Customers often want to grab a drink while they work or catch up with friends and are looking for something light and tasty which they can enjoy or slip into a bag or pocket for sharing later. A timeless treat and with large profit margins, our new wafers are the perfect choice all round.

IBC Simply snacking wafers come in 45g packs of eight biscuits and have a RRP of £1.10 a wafer.  For further information or to request a free sample pack please contact [email protected] tel 020 873 60455.  

The Italian Beverage Company (IBC) offers an innovative collection of Simply branded top quality drinks including flavoured syrups, smoothies, ‘no blender’ Frappe liquids, hot chocolates and so much more.  With over 20 years of industry experience and know-how to draw on, IBC is the perfect partner for any operator who wishes to maximise year round sales from the beverage menu.    Further information: www.italianbev.co.uk

  • How big is the teas and infusions market?

According to recent research*, Brits drank four billion cups of tea out-of-home in 2016, a growth of 3.6% year on year.

 

  • Which teas and infusions sell best?

Although everyday teas will always be the mainstay of any speciality drinks menu, operators who spice things up with new beverage options are likely to encourage consumers to part with far more of their cash.  For example fruit teas are really popular right now, especially amongst the under 45s and they can be added to the menu instantly.

 

  • What trends are emerging in tea drinking (new lines, flavours, etc)?

With so much competition on the high street, creating a point of difference has become more important than ever in terms of building brand loyalty.  Consumers are keen to experiment and try new beverages and the pressure is therefore on operators to deliver if they want to claim a larger slice of the market.

 

At IBC we have just launched the new and exclusive Simply Winter Warmers range of tea and fruit inspired syrups.  These delicious, easy to serve drinks are just the sort of unusual alternative to more traditional teas and other winter beverages that consumers are keen to try.

 

Requiring no training or skill to prepare, Simply Winter Warmers can be added to the speciality drinks menu at short notice and can help operators take advantage of the increasing demand for fruit and herbal teas, which grew by 2.5% last year.

 

Simply Winter Warmers are available in four enticing flavours:  relaxing Lemon and Honey and a warming Lemon and Ginger blend, each containing black tea extract.  Plus the classic Simply Spiced Apple and a soothing blend of spices and fruit flavours in a Simply Mulled Fruit option. The complete range contains all natural flavourings.  To serve, just mix 1 part syrup to 9 parts hot water, stir and you’re ready to go!

 

  • Are ethical brands increasingly becoming the norm?

Ethical brands have moved from being a niche product into the mainstream now and consumers would routinely expect to see a selection of ethically traded lines across the  hot beverage offer.

  • What opportunities are there for cross-selling other products with teas and infusions?

Upselling a sweet or savoury snack alongside a morning or afternoon tea is an opportunity not to be missed. Wrapped non menu items such as snacking wafers and biscuits should be attractively presented at the till point and priced to encourage an impulse purchase.

  • What other drinks can be offered to appeal to non-tea drinkers?

The list of options for non-tea drinkers is almost endless. Try adding frappes (at IBC we offer ‘no blender’ frappe liquids), milkshakes, granitas and hot chocolates to the menu and get creative with flavoured syrups to develop some interesting signature recipes which customers can’t buy elsewhere.   At IBC we manufacture our own Simply brand of classic and sugar free syrups with a huge range of flavours on offer, from the classic Vanilla, Caramel and Chocolate to the more unusual Egg Nog, Red Velvet Cake and Bubblegum – so in terms of recipe development the only limitation is the operator’s imagination!

Make use of interesting glassware and eye catching toppings to create a higher perceived value and attract a higher price point.  Ring the changes with seasonal drinks such as lighter, fruit based recipes for spring and summer and warming, richer flavours for the colder months, to maintain interest all year round.

 

  • What one tip would you give for increasing revenue through tea and infusions sales?

Don’t underestimate your customers!  They will happily try something new and maintaining an interesting menu with seasonal recipes might just be the one thing that keeps your customers coming back for more.

  • Please include any other comments that you feel our readers will be interested in.

 

  • Please include a definitive website address where readers can go for more info on your company.

The Italian Beverage Company offers an innovative collection of Simply branded top quality drinks including flavoured syrups;  smoothies; ‘ no blender’ Frappe liquids; hot chocolates and so much more.  With over 20 years of industry experience and know-how to draw on, The Italian Beverage Company is the perfect partner for any operator who wishes to maximise year round sales from their beverage menu.

Bar magazine – eshot 15 Feb 2017 – content

 Exclusive new Italian wafers from IBC really take the biscuit

Thinking of refreshing the snacking menu but stuck for ideas?  Look no further …

The Italian Beverage Company (IBC) has an exclusive new range of European style Simply snacking wafers which are made in Italy to an authentic recipe so they taste delicious and with all new contemporary POS packaging to encourage that all important impulse purchase, they will look great on any bar.

The crisp and moreish wafer biscuits are generously loaded with a rich, creamy filling for maximum flavour and three popular options are available – Hazelnut, Cocoa Cream and Vanilla.

“Wrapped wafer biscuits are an ‘easy sell’ line which have become an essential everyday item for any operator,” said Ricky Flax, General Manager, IBC.

“To help drive sales, we have taken a classic Italian biscuit and refreshed the format for the UK market with new understated packaging which is better suited to our urban interiors and design conscious consumers.”

“Customers often want to grab a drink they work or catch up with friends and are looking for something light and tasty which they can enjoy or slip into a bag or pocket for sharing later. A timeless treat and with large profit margins, our new wafers are the perfect choice all round.”

IBC Simply snacking wafers come in 45g packs of eight biscuits and have a RRP of £1.10 a wafer.  For further information or to request a free sample pack please contact [email protected] tel 020 873 60455.  Find out more about Simply wafers here http://www.italianbev.co.uk/products/simply-wafers/

The Italian Beverage Company (IBC) offers an innovative collection of Simply branded top quality drinks including flavoured syrups, smoothies, ‘no blender’ Frappe liquids, hot chocolates and so much more.  With over 20 years of industry experience and know-how to draw on, IBC is the perfect partner for any operator who wishes to maximise year round sales from the beverage menu.    Further information: www.italianbev.co.uk

-Ends-